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Q: Wow, my website appeared in 6 days on the first page, but I just checked and I’m not there anymore!

A: You will, without a doubt, see your website rise and fall –sometimes off the first page– as the optimization process continues. This is due to the screening process that search engines use to validate your website as a viable addition to the directory. It’s to ensure that your website is not “spam” or in violation of any of the terms of use. This process is heaviest during the first 30 days, and tends to continue, though at a decelerated rate from days 30-90. Rest assured that the moment your website starts to move, we’re on top of it…gently guiding it along, back up to the first page.

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