Over the course of nearly three decades assisting numerous plumbing companies, we have discovered that a highly effective method for attracting plumbing leads is to ensure visibility in online search results when prospective clients are seeking plumbing services.

If a pipe starts leaking in a residential or commercial property, do homeowners or building managers find your plumbing business search Google Google for “plumber near me (Lakewood, CA),” does your company appear high up in the results? When potential clients seek trustworthy plumber suggestions from their Yelp profile, is your company information complete an have reviews? Are you being recommended by neighbors on platforms like Nextdoor or other referral services for plumbers?

Did you realize that in the last year, 90% of shoppers turned to the internet to locate nearby businesses, and a third of them conducted online searches on a daily basis?

RTS Website Design provides email management and marketing solutions tailored to ensure that plumbing businesses show up in these situations.

We provide SEO and marketing solutions for your plumbing business that enhance your website’s visibility in search engine results. This ensures that when local customers look for plumbing services on Google, your company appears on the first page. Additionally, we offer plugins that assist in managing your Google reviews, enhances our marketing efforts, and reducing your cost per lead through targeted landing pages and focused email marketing strategies.

Best plumbing marketing tips that generate leads

We get the most out of your plumbing marketing budget by strategically directing your investments online. This includes enhancing your website’s SEO, overseeing your Google reviews, and streamlining your marketing campaigns.

By employing the following lead generation techniques, we reliably attract a greater number of plumbing leads:

• Page results appear prominently in Google searches results
• Redesign and enhance your website for better performance
• Invest in targeted email marketing strategies
• Manage your online reviews
• Enhance your 5-star reviews
• Improve website navigation for customer experience
• Use plumbing lead generation companies and referral services
• We constantly measure metrics and keep in touch with you to measure ROI to keep track of what works

If you want to learn more about how RTS Website Design can help your plumbing business generate leads, you can schedule a call by clicking here.

1. Show Up in Google Searches for Plumbing Contractors

A highly effective method for increasing your plumbing leads is to ensure that your business appears on Google when prospective clients look for your services. There are two main ways to do this:

• Using paid online advertising like, Yext, Yelp and Google
• Optimizing your plumbing content on the web by incorporating widely-used keywords throughout

Use Paid Online Ads

Conventional marketing methods for plumbing, like direct mail campaigns, newspaper ads, radio spots, television commercials, and billboards, are often overshadowed in modern plumbing marketing approaches. Today, online pay-per-click (PPC) advertising and paid Google local service ads are far more effective at generating revenue.

We focus on Google when it comes to online advertising for plumbing contractors and recommend spending at least half of your marketing dollars on plumbing SEO, PPC digital ads, Google My Business, Google Local Services, Local and National Listings, Yext, Yelp and getting more positive customer reviews.

In today’s digital landscape, 70% of consumers discover services through Google searches. RTS Website Design integrates with Google local services, allowing residential and commercial clients to easily request a quote or a callback online, or to contact you directly via your business website or advertisements. Additionally, we offer plumbing business owners metrics on the return on investment for each Google Ad campaign.

Appear in natural Organic Google Searches

Another strategy is to appear in the organic search results of Google. These are the listings that appear below the paid ads when customers search for a specific set of keywords called landing pages. Developing landing pages focused on a particular city and specific service can be more cost-effective than pay-per-click advertising. Enhancing your website with these specialized landing pages offers a budget-friendly alternative.

This method is referred to as search engine optimization (SEO). Businesses that effectively implement it appear at the right moment when prospective clients are looking for services like purchasing a new water tank, urgent assistance for a water leak, or any of the numerous situations that might prompt homeowners or commercial property managers to seek out a plumbing expert.

To increase your chances of appearing near the top of Google’s organic search results for plumbing-related queries, it’s essential to incorporate high-ranking keywords throughout all your online content. This includes everything from your website and social media updates to blogs, business listings, digital ads, and any other marketing materials you use online.

To attract local customers in your service area and keep plumbing leads coming in, we also include your city or neighborhood as keywords. For instance, “Emergency Plumbing in Long Beach.”

When a customer searches for “leak repair” or “drain cleaning or Hydro jetting near me” online, Google’s algorithm finds the most relevant results by topic and geographical location, and shows them to the searcher. Since these “organic” (non-ad) results are based on relevance, location, authority, and other factors, strong SEO gives smaller plumbing businesses the opportunity to appear alongside larger companies in Google’s organic search results.

On the advertising side, Google reserves a few of the top results as paid ad results. You get listed here by paying for Google Ads.

Mastering Google Ads can be a time-consuming process. To assist plumbing companies, consider enlisting RTS Website Design to handle the setup, management, measurement, and monitoring of your Google AdWords campaigns. By allowing us to manage your Google ads, you can easily focus on operating your plumbing business while we work to attract potential customers for you.

This will work, when a homeowner searches for “Plumber Long Beach”, your Local Services Ad, created in your Google AdWords account, appears at the top of Google’s search results. The Google Ad they click on leads them directly to a landing page, which immediately allows them to request a quote, request a call back, or call you directly, every easily.

We are sure to cross our “T’s” and dot our “i’s”; we confirm that your company’s address and operating hours are clearly stated. It’s important to specify the exact location where you offer your services rather than relying solely on a P.O. Box. Failing to do so could result in penalties from Google, which might lead to your business being removed from their local plumber directory.

2. Redesign and Optimize Your Plumbing Website

Many of the potential customers who find your plumbing business on Google, Nextdoor, Yelp, etc. will end up on your website, so it needs to look professional, be easy to navigate, and fully optimized with the most popular keywords for organic Google searches.

A poorly designed website and poorly maintained website can deter prospective clients and harm your business’s reputation. Therefore, it is crucial to have a well develop a plumbing website that appears professional and is user-friendly. Additionally, having appropriate keywords and search terms is vital to ensure your business ranks highly in search results when individuals look for plumbing services online.

Another reason investing in a strong online presence is essential, as websites that are mobile-friendly and feature responsive designs tend to achieve better rankings on Google. When potential customers look for local plumbing services, they are likely in urgent need and frequently use their smartphones to conduct these searches.

Make sure potential customers find you first. Quickly convert them into a valuable plumbing lead by:

• Optimizing your website: Create an attractive and intuitive design that emphasizes SEO keywords effectively.
• Allowing customers to easily contact you: Place your phone number and additional contact details prominently at the top of your website, ensuring that calls are received and handled around the clock.
• Personalizing your message: Share your company’s narrative or highlight your plumbers’ craftsmanship through behind-the-scenes footage.
• Highlighting online reviews or customer testimonials: Get satisfied customers to spread the word about your excellent plumbing service.
• Writing a blog or starting a plumbing podcast: Establish an online platform that serves as a valuable reference for customers and skilled plumbers alike regarding plumbing information.
• Engaging customers with Calls to Action (CTA): Leverage promotional offers, coupons, and various incentives to boost traffic to your website and enhance the number of leads for plumbing services.

3. Smart to Invest in Targeted Email Marketing

Another effective way to get plumbing leads is by using email marketing.

Consistently reaching out to your clients through emails to highlight your offerings and remind them of essential services, such as plumbing maintenance, helps ensure that you remain their first choice. This way, when they require plumbing assistance, your company is the one that comes to mind.

Email marketing aimed at specific audiences typically results in reduced expenses for obtaining plumbing leads when compared to traditional advertising techniques.

Additionally, it helps keep your brand top-of-mind for customers.

RTS Website Design’s email marketing management pros helps plumbing businesses focus on there customers, while we focus on running your email marketing campaigns, targeting existing customers, or targeting new customers with email lists based on a specific customer type or profile.

In addition to an email marketing campaign, we recommend you regularly sending an email to customers who haven’t yet replied to your plumbing estimates. In this message, remind them that they received an estimate from you and provide a specific phone number for them to reach out. This follow-up is likely to prompt some of those leads to respond and convert into paying clients.

Another approach could involve reaching out via email to all previous clients who have had plumbing systems installed, prompting them that it’s time for servicing or maintenance.

RTS Website Design also address a range of features to track the return on investment for each email or other marketing campaign:

Our approach to email marketing involves confirming which emails have been read, implementing a drip campaign aimed at your selected past and potential customers. This strategy helps you reconnect with them and generate new plumbing leads through precisely tailored marketing messages.

The conclusions included:

• We avoid sending the same message to all your contacts at once: We distribute focused email campaigns in smaller batches to particular customer segments. For example, implement a We Miss You! initiative aimed at homeowners who haven’t scheduled appointments within a certain timeframe.
• We share informative resources on plumbing safety and include links to your blog or videos on your YouTube channel: We send a sequence of messages, but we only follow up with customers who have not opened the initial email.
• Regularly remove inactive and unengaged email contacts from the database: Marketing includes an Automated Opt-In Feature.
• We don’t use spam triggers in subject lines: Never use the word “free” or exclamation points in your subject lines typically leads to customers deleting emails without even reading them.

4. Carefully Manage Online Reviews to Attract More Plumbing Leads

Another effective strategy for increasing plumbing leads is to diligently and consistently oversee your online reviews. Many prospective clients look for reputable local plumbing services with excellent reviews and tend to steer clear of businesses that have poor ratings or negative feedback prior to scheduling an appointment.

Positive reviews on platforms like Google, Facebook, and various plumbing-related social media and business review sites can significantly influence customers’ choices when selecting a plumbing service. A Consumer Survey revealed that 94 percent of respondents consider positive feedback as a key reason for choosing one business over another.

Genuine customers providing favorable feedback contribute significantly to establishing credibility for your business. Research indicates that prospective clients typically examine around 10 reviews prior to feeling confident in a company. Moreover, 89% of individuals aged 35 to 54 regard online reviews with the same level of trust as they do personal referrals, as highlighted by the survey findings.

To help manage your online reviews, RTS Website Design implements notification tools such as Yext and Trustindex as part of review management services. Customers can easily share their opinion of the service on an online review site (Google, Yelp, etc.) while it’s still fresh in their mind.

RTS Website Design also offers a reputation management to our customers. Our service lets us stay on top of your online reviews. Negative content found online can have a significant impact on a person or brand’s reputation. That’s why we have built packaged solutions to combat current and future damaging content. We detect and permanently remove online content, guaranteed.

5. You Must Ask Your Plumbers to Get More 5-Star Google Reviews

Many plumbers are reluctant to seek feedback from their clients, a challenge that extends beyond just the home services sector to various industries. By clearly communicating the significant influence that both positive and negative reviews have on your business’s success and your plumbers’ earnings, you can motivate your technicians to actively ask for reviews more frequently.

Incentivize your techs to get more 5-star Google reviews with pay-for-performance bonus checks, or encourage in-house competition to win prizes for the most 5-star reviews.

Tips include:

• Making a good first impression from the moment customers call to book an appointment to the follow-up after completing the job.
• Offering online scheduling to make it easy to do business with your company.
• Booking the appointment immediately and not making the customer wait.
• Shortening your arrival window and using technology to allow customers to track their tech.
• Determining customer satisfaction before leaving the job site to mitigate any complaints they might include in a review.

It’s crucial to grasp how customers think about the review process. They engaged your services to address a plumbing issue and compensated you for it. Most customers prefer not to deal with the effort of writing a review unless you provide a simple and hassle-free way to do so.

Customer experience including: appointment reminders, alerts that the plumber is on their way, and a link to a Google review page where they can leave feedback after the job is finished. Because it’s made easy for customers to provide a review, the chances that they actually will increase.

7. Connect with Plumbing Lead Generation Companies or Local Apps

Companies looking for plumbing jobs to bid on can register with plumber referral or home services platforms like Google Local Services, Angi’s Leads (previously known as HomeAdvisor and Angie’s List), or retailers like Lowe’s and Home Depot. However, it’s important to avoid overextending yourself and to stay focused on your core mission of delivering excellent plumbing services.

8. We Measure ROI: Insights into Which Marketing Efforts Are Working

Finally, one of the most important aspects of any lead generation initiative for your plumbing company is assessing the return on investment (ROI). This involves understanding the revenue and business you are producing in relation to the funds allocated to a particular marketing channel, such as Google Ads.

Neglecting to identify which strategies work and which do not can result in a considerable squandering of time and resources on initiatives that produce little financial benefit. It’s crucial to monitor the leads and customers you gain, along with their origins. To achieve this, consistently review your website analytics to pinpoint where the majority of your leads are coming from. This approach allows you to concentrate your efforts on the most effective strategies that deliver optimal results.

RTS Website Design helps companies by measuring the marketing ROI for each campaign:

• Know how much revenue each plumber marketing campaign generates.
• Measure how well your staff converts leads into appointments and sales.
• Invest plumber marketing dollars in the right places and in the right proportion.
• Stop wasting money on ineffective ads and digital marketing platforms that don’t perform.

Regardless of whether you’re putting money into SEO, Pay-Per-Click advertising, social media, email marketing, or any other type of promotional effort, your plumbing business has the ability to monitor the effectiveness of these initiatives. By allowing us to manage your campaigns, allows us to identify what is successful and what isn’t, enabling us to make well-informed choices about the most effective approach for generating additional plumbing leads.

RTS Website Design is a team of professionals that provides clients website optimization and marketing services across the country.

Call to speak with one of our professionals today to see how RTS Website Design can help establish your online presence and increase your online exposure. Or submit your information via our contact form below, and our friendly staff will get an answer back to you within 24 hrs.