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Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

As the industry leaders, Facebook and Google seem to be locked in eternal struggle for supremacy. Over the last number of years one of the main areas of contention between the two has been driving referral traffic. However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals.

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in Facebook

August 25, 2017Updated November 15, 2017

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How to Leverage Social Media for SEO: Link Building

Exploring the myriad of ways social networks can be utilized in your link-building efforts.

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in Facebook

August 25, 2017Updated November 9, 2017

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Web Browsers Change Handling of Non-HTTPS Websites

Web browsers have changed the way they handle non-HTTPS websites, and more changes are on the way. If you already have our Whole-Site SSL add-on, you’re covered. Otherwise, read on to see how these changes affect your website, and what to do about it.

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in Google

May 9, 2017Updated November 9, 2017

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Why your current SEO approach isn’t enough.

Customers are more empowered than ever before. Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money. This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and […]

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in Google

February 11, 2017Updated November 7, 2017

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How Google Search Works in 2016

Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process. As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in […]

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in Google

February 17, 2016Updated November 9, 2017

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Google Webmaster Tools Search Appearance Overview

Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools. This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show […]

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in Google

October 9, 2015Updated November 9, 2017

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Google’s ‘Mobilegeddon’ Could Hurt Small Business

Mobilegeddon is upon us. Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, Tech30) now favors websites that adjust for smaller screens. It seems like an obvious tweak, but it has website operators scrambling to keep their sites listed high […]

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in Google

June 15, 2015Updated November 9, 2017

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