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A Notice to Our Customers

(updated 3/24/2020)

Attention: Concerning COVID-19 and the California executive order to shelter in place, RTS Website Design’s office is closed to the public until further notice, however we will be accepting calls during normal business hours.

10 min read

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As the industry leaders, Facebook and Google seem to be locked in eternal struggle for supremacy.

Over the last number of years one of the main areas of contention between the two has been driving referral traffic.

However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals.

The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription - these are generally the more complex and sophisticated website builders.

Web browsers have changed the way they handle non-HTTPS websites, and more changes are on the way. If you already have our Whole-Site SSL add-on, you're covered. Otherwise, read on to see how these changes affect your website, and what to do about it.

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Customers are more empowered than ever before.

Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.

This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.

It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.

All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.

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Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.

The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.

"The biggest three challenges for us still will be mobile, mobile, mobile".

Search Appearance Overview

Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools.

This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show up in Google search results page (SERP) all webmasters and website owners should understand the results of Google search because then you can create better landing pages according to how Google search displays its results.

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time we are able to notice any significant impact on the website rankings. It might also not affect all the pages of a website in the short run. Google officials were tight-lipped about why the rollout is so slow.

Too late for new changes...

Unfortunately, once Google begins rolling out one of these updates, it is too late to apply changes that will have any effect during the rolling out phase period. As we have seen previously, these updates have a cut-off date and any changes made after this date will be applied to the next refresh or update.

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