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google algorithm update

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Customers are more empowered than ever before.

Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.

This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.

It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.

All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.

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Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.

The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.

"The biggest three challenges for us still will be mobile, mobile, mobile".

Search Appearance Overview

Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools.

This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show up in Google search results page (SERP) all webmasters and website owners should understand the results of Google search because then you can create better landing pages according to how Google search displays its results.

Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward in understanding search entities this week as business profiles are appearing in the sidebar for keyword based searches.

It used to be the case that Google maps would appear in the side bar for location based searches such as ‘taxis’ (location set to Wilmslow) and this still does occur, as you can see in the example below. However this kind of result gives competitors visibility to the user, as local results can be seen within Google Maps, meaning that no company takes precedence over the other for who gets clicked, when the user leaves the search results page.

Mobilegeddon is upon us.

Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, Tech30) now favors websites that adjust for smaller screens.

It seems like an obvious tweak, but it has website operators scrambling to keep their sites listed high up in the search rankings. As with all Google algorithm tweaks, some will benefit, and others will lose out.

Here's everything you need to know about Google's changes, which some have labeled "Mobilegeddon."

As almost 70% of all Americans use the internet - It's one key element of today's marketing strategies to be present wherever people look for services and companies online. Ten years ago it might have been sufficent to get your business listed in the right YellowPages book - today you have to do more. You have to think - Internet

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