Google My Business Profiles Start Ranking In Non-Branded Searches
Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward in understanding search entities this week as business profiles are appearing in the sidebar for keyword based searches.
It used to be the case that Google maps would appear in the side bar for location based searches such as ‘taxis’ (location set to Wilmslow) and this still does occur, as you can see in the example below. However this kind of result gives competitors visibility to the user, as local results can be seen within Google Maps, meaning that no company takes precedence over the other for who gets clicked, when the user leaves the search results page.