Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward in understanding search entities this week as business profiles are appearing in the sidebar for keyword based searches. It used to be the case that Google maps would appear in the side bar for location based searches such as […]
SEO or Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via natural (organic) or un-paid search results as opposed to search engine marketing which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors […]
Mobilegeddon is upon us. Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, Tech30) now favors websites that adjust for smaller screens. It seems like an obvious tweak, but it has website operators scrambling to keep their sites listed high […]
Not to long ago Google pushed out a new and major algorithm update for local search called the “Pigeon” update. There aren’t many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past months. To make sure you’ve got all the freshest information at your fingertips, […]
As almost 70% of all Americans use the internet – It’s one key element of today’s marketing strategies to be present wherever people look for services and companies online. Ten years ago it might have been sufficent to get your business listed in the right YellowPages book – today you have to do more. You […]
